The other day I was working on the Marketing Plan of a client. Every ingredient for success is already present with the client. A unique product offering. Internationally reputed principals reaching out to India through an SPV which is a wholly owned subsidiary. Excellent third world pricing. Huge and growing oligopoly market. Enviable list of past customers. Great Patrons. Esteem value to customers. You name it, it is already present – except success commensurate with the standing of the parent company. (more…)
Archive for August, 2009
SMB Marketing – Do Advertisements Really Work?
Wednesday, August 26th, 2009This is too good to be …
Monday, August 17th, 2009Government of India has recently introduced Direct Tax Code Bill 2009. This, I am assuming, will have far reaching effects and simplify Direct Tax Laws. Assuming, since I have had only a cursory glance at the document, I have no urgency since taxation is not my professional interest and I am going to get the info in professional forums, anyway, within a couple of weeks! (more…)
Hello SMB World!
Thursday, August 13th, 2009Dear Friends,
Welcome to our Blog. Here we will be publishing posts of interests to “Small to Medium Enterprises” (SME) or “Small and Medium Businesses” (SMB). For starters we are planning to post a series on installation of a cost effective marketing system for SMBs. Periodic posts on HR best practices, Finance, Compliance, Social Marketing, Web and SEO are on the way. We are planning to include some distinguished guest posters on varied topics of interest to SMB.
See you for now and we look forward to a healthy interaction with you. Now that you are here, why don’t you make a comment so that your comments will be stored and you will receive the intimation of our future posts.
Best Wishes to you all.
