Posts Tagged ‘Duct Tape Marketing’

Two Goodies and a Back Flip

Thursday, September 3rd, 2009

I chanced on to Mikogo and tried it in conjunction with Skype. Excellent tool. I can set up a meeting and get all my participants to see my monitor in their screen real time while voice of the participants is carried via a Skype Conference. Scope, obviously is infinite. There are other tools. But this one is simple and free. I am not elaborating further since I plan a separate post on Mikogo.

Second is the personal income tax calculator for salaried persons provided by Y.Nithyanandan  in his web site for the past, may be twelve years. Freely downloadable. (more…)

SMB Marketing – Do Advertisements Really Work?

Wednesday, August 26th, 2009

The other day I was working on the Marketing Plan of a client. Every ingredient for success is already present with the client. A unique product offering. Internationally reputed principals reaching out to India through an SPV which is a wholly owned subsidiary. Excellent third world pricing. Huge and growing oligopoly market. Enviable list of past customers. Great Patrons. Esteem value to customers. You name it, it is already present – except success commensurate with the standing of the parent company. (more…)