On the 28th of November we conducted seminar titled ‘Marketing on a Shoestring Budget’ for CEOs of small businesses. Visiting the website of the attendees was a revealing experience. Quite a few of the websites frankly need to be redone. Some of them were vanilla websites while others were expensive and well designed ones. Common denominator in most of the websites is either the contents leave much to be desired or the design was made with no understanding about the search engines, or both. (more…)
Posts Tagged ‘Marketing’
Flash, Frames and Templates
Thursday, December 3rd, 2009Don’ts that we Do
Wednesday, November 18th, 2009In India, like any other place in the world, a Non IT start up at small to medium scale happens because the promoter actually knows to do something. Period. IT start up happens in two forms. One the start up entrepreneur actually knows to do something. A successful Navision resource takes up Microsoft Dynamics Partnership and starts running. Two, the startup entrepreneur thinks he has a bright idea that mitigates an existing pain point or opens up new vistas. I can’t really think of any other reason to get into startup eco-system. (more…)
SMB Marketing – Do Advertisements Really Work?
Wednesday, August 26th, 2009The other day I was working on the Marketing Plan of a client. Every ingredient for success is already present with the client. A unique product offering. Internationally reputed principals reaching out to India through an SPV which is a wholly owned subsidiary. Excellent third world pricing. Huge and growing oligopoly market. Enviable list of past customers. Great Patrons. Esteem value to customers. You name it, it is already present – except success commensurate with the standing of the parent company. (more…)
