On the 28^th of November we conducted seminar titled ‘Marketing on a Shoestring Budget’ for CEOs of small businesses. Visiting the website of the attendees was a revealing experience. Quite a few of the websites frankly need to be redone. Some of them were vanilla websites while others were expensive and well designed ones. Common denominator in most of the websites is either the contents leave much to be desired or the design was made with no understanding about the search engines, or both. (more…)