A disturbing statistics is that 75% of SME fold or are not in growth track within five years. Main reason is lack of proper marketing thrust. SMBs are born because the promoters actually know to do something very well and not because market space is defined and winning strategy are formulated. It is time to do it and we can do it for you. We help you through the following seven steps.
Narrow Your Market Focus – SME needs specialisation. Being everything to everybody is not the way to go. Specialisation gives confidence in the minds of the customers.
Position and Differentiate – Once you position your product or service properly and differentiate it with respect to competition, pricing becomes a secondary issue.
Marketing Messages and Materials that Educate – When we have a brochure like everyone else, customer is going to think we are also like everyone else! Let us differentiate here too.
Never Cold Call – Let’s have an automatic lead generation plan.
Converting Leads to Clients – When the phone actually, nothing is of any use if the organisation does not display consistency in portraying values. Let us get trained.
Utilise Referrals – And slash marketing budgets. Let us show you how.
Get Famous – This is not as difficult as it sounds. We will show you how.
Harness the Web – This is a universal step and not just a marketing step. We will provide you with a web plan.
You can download a sample Marketing Plan Document from our Resources Page. Coming Soon – Detailed discussion of SMB marketing system in our Blog. Follow the tag DTM.
We invite potential CXOs to be part of SMB Enablers. If you are a functional expert and have more than 15 years of demonstrable expertise in any of the management functions, please talk to us rightaway.
